News & Events

WEYLANDTS OPENS NEW STORE IN BURGEONING DESIGN HUB KRAMERVILLE

The newest branch of Weylandts - situated at 6 Kramer Road, Kramerville – is in a stand-alone, renovated industrial building with beautiful architecture and plenty of natural light. A sanctuary in the middle of Sandton, the store will include an intimate wifi-enabled coffee shop which will serve as an ideal meeting spot for designers and decorators visiting the Kramerville design area. The centre is located in a business improvement district that is currently undergoing a greening project which will see dozens of indigenous trees planted in the vicinity of the store.

CEO and founder Chris Weylandt attributes the success of Weylandts Homestores to a business model and retail strategy that constantly strives for improvement and lays enormous importance on service levels and the entire retail experience.

“We have always invested heavily in marketing, staff, training and delivery services, as well as the merchandising and environment in our stores,” explains Weylandt. “We believe that the atmosphere in store, from the aroma, to the music, and the service customers receive before and after their purchases are all key components in delivering a premium offering. For us, success lies in our passion for the Weylandts product, and the attention to detail.”

Weylandt has certainly reaped the reward of his efforts. During a period where many competitors in the retail industry have been hard hit by the recession, Weylandts has built a national presence of seven stores in the Western Cape, Gauteng and Kwa-Zulu Natal and is showing extremely healthy growth.

Weylandts specialises in contemporary furniture and unique décor accessories sourced from around the globe. Each item has been selected for its design integrity and quality, as well as its place in time, nature and the story it tells.

The company’s factory and upholstery division are based in Cape Town and continue to produce a complete range of inspirational living room, dining room, outdoor, workspace and bedroom furniture thus, providing a significant proportion of local content to the product offering enabling customised installations. In addition, Weylandts offers a range of lifestyle products including Weylandts Aroma home fragrance products, a selection of wines, olive oil and lemon juice produced on CEO Chris Weylandt’s Franschhoek farm, Maison. Highlights from the ranges which are available at Weylandts Kramerville include:

Bloom chair : Designed in the Philippines by Kenneth Cobonpue, this chair is inspired by the graceful blossom of a flower in spring. It is hand made and sculpted by hundreds of fine running stitches radiating from the centre of the seat, creating a subtle textured feel. The winner of the Coup de Coeur award at last year’s Maison et Objet Paris, it will bring optimism to any space. Retail price: R16 500.

Leather trunk : This sturdy vintage trunk is created from genuine distressed leather pieces stitched together. It is decorated with gold metal studs and leather belts for handling and closing. This utilitarian piece can double up as a living room side table and a stylish storage space for magazines and books. Retail price: R5 995.

Leather woven ottoman : Hand woven with distressed genuine leather and complete with metal finishes, this vintage inspired ottoman is stylish and comfortable. Pair it with the vintage leather trunk for a masculine combination. Retail price: R9 995.

Lamp with fur shade : This eye-catching table lamp is made from cast aluminium with a nickel finish and is shaped to resemble a trophy cup. The lamp is updated with a black faux fur shade to add glamour. Retail price: R 5 995.

Felt pebble rug : Soft looking yet firm, this multifunctional rug gives the illusion of walking on smooth pebble stones. It can be used as a mini carpet or displayed as an inviting mat. A matching cube shaped ottoman is also available. Retails at R13 995.